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Above, Gregory Porter performing ‘Revival’, from the album ‘All Rise’, produced by Conchord’s own Troy Miller. Porter performed this for ‘Radio 2 Live At Home’ alongside members of the BBC Concert Orchestra who joined via video from their own homes and gardens.
Replacing live shows with live streams
Live performances are the beating heart of the music industry. It’s where artists and their fans connect in the same space. Covid-19 may have put a stop to this, but artists have been putting on shows online to connect with their fan base all through lockdown.
Facebook & Instagram saw a 50% increase in users watching live video during the coronavirus lock-down, even going so far as to completely change their company road-map to focus on live content. Whilst live musicians have had a pretty easy ride with live-streaming, DJs haven’t had quite as much luck – with Facebook doubling down on music copyright claims.
In retaliation to this, other companies have had to start from the ground up, with sites like Mixcloud creating a brand new streaming platform which pays artists royalties when a DJ plays their song during a set.
Summary
Whilst live streaming and music streaming have seen an unprecedented increase during lockdown, what remains to be seen is whether these numbers will be sustained once people go back to their old habits. More than anything though, it shows that live streaming is a viable option for artists looking to connect with their audience.
