Conchord specialises in finding perfect partnership between music and brand using a holistic, a-to-z approach. Read more below about the various stages of our thorough process, from our initial meeting to the delivery of the event or closure of the project.
Meetings with the right label team to see how we can maximise the campaign track reach. By having relationships with labels we can meet with various international teams and see how the campaign could be complimented by various artist promotional plans and also see if there is a compatible single due for release that will align nicely with the campaign. This will involve meetings with marketing and international label teams and also PR and management.
Partnership management of campaign – to get the best results of the artist its really advisable to have a music expert as the conduit to artist, we can work with client on campaign content development whilst we can manage expectations on what the artist won’t do, most importantly we will be able to highlight where the artist will realistically agree deliver given our understanding of how the music industry works and what motivates management and labels. we can cross reference other high profile brand campaigns and use past experience to have a better understanding of what we can expect from the artist. Again, being the middle man between management and client.
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